The EF Coaching Business Blueprint
Everything you need to build a thriving executive function coaching practice, included with your NBEFC certification
Pages of proven business-building content
Core domains covering every aspect of practice building
In-depth lessons with actionable steps
Online interactive system with bookmarking and printing
Clinical Excellence Alone Isn’t Enough
You’ve mastered executive function coaching. You understand the neuroscience, the interventions, and how to create real change in your clients’ lives. But building a successful coaching practice requires a completely different skill set.
The EF Coaching Business Blueprint bridges that gap. It’s not generic business advice. Every strategy, template, and framework is designed specifically for executive function coaches, addressing the unique challenges of marketing coaching services, pricing your expertise, and attracting the clients who need you most.
Four Domains of Business Mastery
The Blueprint covers every aspect of building and growing your coaching practice
Product: Define Your Practice
Build a practice that’s uniquely yours. Define your niche, understand your ideal clients, and create service offerings that solve real problems.
- ✓ Niche selection and specialization
- ✓ Ideal client avatar development
- ✓ Your origin story and positioning
- ✓ Service formats and packages
- ✓ Pricing strategy ($75-$500/hour guidance)
- ✓ Practice sustainability math
- ✓ Brand identity development
Platform: Build Your Presence
Create a professional website that converts visitors into clients. Learn the essential pages, tools, and systems every coach needs.
- ✓ Website platform selection
- ✓ Five essential website pages
- ✓ AI-assisted content writing
- ✓ Scheduling integration (Calendly, Acuity)
- ✓ Payment processing (Stripe)
- ✓ Mobile optimization
- ✓ Professional branding elements
Traffic: Attract Clients
Get found by the people who need your help. Master SEO, social media, and referral strategies designed for EF coaches.
- ✓ SEO fundamentals for coaches
- ✓ Keyword research strategies
- ✓ Local SEO and Google Business Profile
- ✓ Social media platform selection
- ✓ Content pillars and planning
- ✓ Email marketing systems
- ✓ Referral network building
Retention: Keep and Grow
Deliver exceptional results and turn satisfied clients into your best marketing channel through referrals and testimonials.
- ✓ Session structure that works
- ✓ Progress tracking systems
- ✓ Client onboarding processes
- ✓ Communication and boundaries
- ✓ Generating referrals
- ✓ Testimonials and case studies
- ✓ Past client relationships
An Interactive System, Not Just a Document
The Blueprint lives in an online platform designed for how busy coaches actually work
Bookmark Your Progress
Mark lessons as complete, save your place, and track which sections you’ve finished. Pick up right where you left off every time you log in.
Print Action Lists
Every lesson includes concrete action steps. Print them out to work through offline, check items off as you complete them, and build your practice step by step.
Self-Paced Access
Work through the Blueprint at your own speed. Focus on the domains most relevant to where you are in building your practice. Come back anytime.
Lifetime Updates
The coaching landscape evolves, and so does the Blueprint. As we add new strategies and update existing content, you get access automatically.
What’s Inside Each Domain
A closer look at the specific lessons and strategies you’ll master
Domain 1: Product – Define Your Coaching Practice
Domain 2: Platform – Build Your Online Presence
Domain 3: Traffic – Attract Your Ideal Clients
Domain 4: Retention – Keep Clients and Grow
How to Access the Blueprint
The Blueprint is included with your NBEFC certification at no additional cost
Complete Your Training
Work through the 150-hour NBEFC certification program at your own pace
Pass Your Board Exam
Demonstrate your competency through the NBEFC board examination
Access Your Blueprint
Gain immediate access to the full interactive Blueprint system
The Blueprint is included in your certification tuition.
This $2,000+ value resource is our investment in your success as a Board Certified Executive Function Coach.
No additional purchase required. Pass your exam, and it’s yours.
Why Business Skills Matter
The best coaches in the world can’t help anyone if they can’t build sustainable practices
Skip the Guesswork
Every strategy is tested and tailored for EF coaches. This isn’t generic business advice that doesn’t fit your work. It’s specific guidance for building a coaching practice.
Save Months of Trial and Error
Learn from coaches who’ve built successful practices. Avoid the common mistakes that delay growth. Get to a sustainable practice faster.
Build for the Long Term
Create systems that bring clients consistently, so you can focus on what you do best: coaching. Stop the feast-or-famine cycle.
Reach More People
Your expertise can only help clients who can find you. The Blueprint ensures your skills reach the people who need them most.
Ready to Become a Board Certified Executive Function Coach?
Your certification includes the complete EF Coaching Business Blueprint at no additional cost
Upon passing your exam, you’ll earn both the title Board Certified Executive Function Coach
and your specific credential designation (NBEFC-C, NBEFC-E, or NBEFC-T).
Questions? Contact us